People before platforms
Understand the audience
We learn what your customers need, how they make decisions and where the current experience creates friction.
Clear customer prioritiesAbout Make It Viral
Tampa, Florida · Since 2018Developers, marketers and creative thinkers working as one team.
We started Make It Viral to close the gap between good ideas and meaningful growth—bringing strategy, technology and marketing together around the businesses we serve.
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Different disciplines. One shared standard for the work.
MIV / The team behind itOur approach · 02
We move from customer understanding to market context to a focused idea—without losing the thread between them.
People before platforms
We learn what your customers need, how they make decisions and where the current experience creates friction.
Clear customer prioritiesContext before concepts
We examine your market, competitors and internal realities to find the space where your business can genuinely stand apart.
A defensible directionPurpose before polish
We turn what we learned into a focused strategy—then connect the creative, technical and marketing decisions around it.
One connected planWhy we exist

Technology should create momentum—not more complexity.
The commitment
We connect strategy, software and marketing so growing businesses can move with more clarity, confidence and control.
That means building around the outcome—not the trend—and making every decision easier to understand, manage and evolve.
The person behind the direction
04 / Leadership
Viraj Amarasinghe
Founder · Computer Engineer · Digital Strategist
A technical mind with a builder's instinct
Viraj founded Make It Viral to give businesses one place where technical execution and creative growth thinking work together. His Computer Engineering background from the University of South Florida shapes an approach grounded in systems, clarity and practical outcomes.
Today, he leads a multidisciplinary team across software, web and marketing—helping clients turn ambitious ideas into digital tools and campaigns their businesses can actually use and grow with.
The people making it happen
A multidisciplinary team of developers and visual storytellers building every project together.
01Software Developer
02Software Developer
Software Engineering undergraduate crafting responsive interfaces, dependable functionality and thoughtful solutions for digital products.
03Software Developer
04Photographer & Videographer
Visual storyteller bringing 15 years of photography and filmmaking experience from Sri Lanka to brands and communities in Tampa.
What guides the work
These are the practical standards we use to make decisions, work together and stay accountable to our clients.
We value creativity when it makes the message clearer, the experience easier or the outcome stronger—not simply because it looks new.
The right solution fits the business, its customers and its capacity. We listen closely before recommending what should happen next.
Clear documentation, honest updates and understandable decisions keep everyone aligned and give clients lasting control of what we build.
Developers, marketers and creatives solve the problem together, because connected thinking produces more useful work than isolated expertise.
Markets move, businesses grow and technology evolves. Our systems and strategies are designed to adapt without starting over.
Review, testing and thoughtful evaluation happen throughout the process—not as a hurried checklist just before launch.